Google has started to display age-ratings to all its applications in the Play Store. The age-ratings are determined by the International Age Rating Coalition (IARC).
Age-ratings are mostly used for products that are be available to people of all ages such as games. It helps users to easily determine a products contents if its suitable for his/her age.
Some apps in Google Play may display an ‘unrated’ rating but all applications are expected to display an age-rating by the end of May as Google warned developers to complete the surveys that the IARC needs to determine their applications’ ratings.
The IARC ratings will vary by region, as different territories have their own participating bodies in the IARC who set their own standards. Below are the ratings for United States:
E: Suitable for all ages but “May contain minimal cartoon, fantasy or mild violence and/or infrequent use of mild language.”
E10: Suitable for everyone age 10 and up.
T: Suitable for teens age 13 and up, may include crude humor and minimal blood, simulated gambling and the possibility of strong language.
M: For age 17 and up, may include intense violence, blood and gore, sexual content and strong language.
AO: Adults only, ages 18 and up. Intense violence, graphic sex and gambling with real money.
Google says age-based ratings “will give developers an easy way to communicate familiar and locally relevant content ratings to their users and help improve app discovery and engagement by letting people choose content that is right for them.”